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29 Gen

January 2020 Final Report

Maison&Objet kicks off the brand new decade with an edition that packs a real punch

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France’s strained social climate had everyone fearing the worst. But Maison&Objet, which has been constantly reinventing itself for the past 25 years, managed to retain its magnetic attraction. Marking the event’s quarter-century, this particular edition of the international trade fair for the decoration, design and lifestyle sector, which ran from January 17th to 21st at the Villepinte Exhibition Centre in Paris, demonstrated outstanding resilience, recording only a slight decrease in the number of attendees and an increase in the number of exhibitors which included 609 new firms.

According to the organizer’s estimates, the retail transactions completed by industry professionals over the course of the 5-day event stood at almost 2 billion euros. Maison&Objet’s impact could also be seen in the indirect economic effects it had across France. 

To herald the start of the brand new decade, Maison&Objet decided to dedicate both its 25th anniversary year editions to the same inspiring topic: (RE)GENERATION! The aim? Give visitors the chance to get to grips with the consumer behavior displayed by generations Y and Z, which is both intriguing and unsettling in equal measure.

For this edition, Ramy Fischler, September 2018’s Designer of the Year, put together an XXL installation designed to be a forward-looking “trend incubator”. Five experienced actors spent the full five days improvising sketches that s(t)imulated day-to-day life in the various rooms of the home, using a kind of “design fiction” exercise to help conceptualize tomorrow’s behavioral trends.

www.maison-objet.com

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