23 Giu

Yabu Pushelberg carried out the interior design of the Pont-Neuf building La Samaritaine

This iconic French building is set in the Parisian cityscape! Anchored in the heart of the city in a rapidly changing neighbourhood, Samaritaine has one foot in its Art Nouveau and Art Deco past and the other in modernity.

Condividere su

Based in Toronto and New York, the Canadian studio has a substantial background in experiential locations and interiors of department stores. Barneys in New York and Lane Crawford in Hong Kong. At Samaritaine, they highlighted the Eiffel structure and its luminosity while bringing their warm, refined style to all floors of the Pont-Neuf building outside the beauty floor: a dialogue between the historic façade and their contemporary approach. Visitors are invited to an intimate, friendly shopping experience, full of surprises and discoveries in the form of a chic Parisian stroll.  In terms of materials, Yabu Pushelberg has chosen noble materials such as this terrazzo, a nod to Parisian cobblestones. The agency also designed the furniture and rugs tastefully coordinated with bronze and touches of emblematic grey-blue from the original decor.