05 Jan

The SHOW-ROOM concept

"Show-Room", January 2018 concept for MAISON&OBJET PARIS

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Since September 2016, the three Trend Consultants of the MAISON&OBJET Observatory have taken turns designing the Inspirations Forum to bring the edition’s concept to life, sharing their own personal vision of the collective work carried out all year round. In January 2018, it is Agence NellyRodi’s turn to design the Inspirations Space and the Bookshop-Café on the concept SHOWROOM. The concept emerged as the product of the investigative work conducted by NellyRodi’s team of consultants on a variety of societal, industry and marketing topics. The concept will also be further discussed in light of the broader context of lifestyle trends at L’Espace Conférences.

“In our digital times, a whole world of lifestyles is just a click away. Social networks do the spadework, clearing the ground leaving only objects of desire as the well-honed online consumer becomes the artistic director and designer of his/her interior. Homemakers indulge in a form of decorative exhibitionism and with transparency in every shape, size and form showcase their significant objects in display cases or on shelves. Walls show off these new collectors’ juxtaposed accumulation of pictures, or their modern-day take on decorative plates; still lifes are arranged as if posing to have their photo taken, ready to be posted on Instagram; and light transforms volumes in a dramatic and theatrical approach to interiors that brings a touch of magic back into everyday life. Click to say you “like” it and make sure to share.”

Marie-Jo Malait, editor in Chief

Download the PR File here to learn more about the SHOWROOM concept.

Press material available on: www.maison-objet.com/en/paris/press Password to download images: SHOW ROOM


JAN. 19-23 2018
Paris Nord Villepinte

From Friday to Monday: 09:30am to 07:00pm.
Tuesday: 09:30am to 06:00pm.

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