Ensuring the popularity of an innovative and unprecedented new urban development
Sustaining the media’s interest in the long run
14SEPTEMBRE has been commissioned by Apsys to promote the launch of its new project, Boom Boom Villette, covering media relations, social media management and content creation.
Boom Boom Villette is a new concept developed by Apsys, combining food, leisure and entertainment over 25,000m2. A first in France!
Media & influencer relations:
- Developing communication materials.
- Facilitating influencer and media partnerships.
- Organising a name-reveal conference, an opening event and press visits.
- Setting up a tasting lunch at the Food Market.
Social media management:
- Defining the entire digital strategy ahead of the opening.
- Creating video content with project contributors.
Content creation:
Developing branded communication assets.
#media #creation #influence #digital #consulting #guidance #event #branding #production #strategy #brandcontent #storytelling
Our other projects
Mandarin Oriental Hotel Group
Securing sustained visibility for an iconic luxury hospitality group
14SEPTEMBRE is in charge of Mandarin Oriental Hotel Group’s media and influence strategy in France with one clear objective: strengthening the Group’s status as the undisputed leader on the luxury hospitality market and elevate its presence in the market.
Maison & Objet
M&O: from trade show to influential media brand
MAISON&OBJET is a Paris-based trade show dedicated to lifestyle, furniture and interior design. Held twice a year in Paris, the event brings together more than 3,000 exhibitors and 80-100K industry professionals.
Le Clarence
Tailored media strategies to promote an outstanding dining concept
14SEPTEMBRE has been in charge of developing the French and global media relations strategy for Le Clarence and Chef Christophe Pelé, delivering a tailored, detailed-oriented approach.