Revealing the scale and unique programme of Emerige’s landmark project
Demonstrating the Group’s expertise prior to the announcement of the project’s new name and owner.
Winner of the Réinventer Paris competition in 2016, the Morland Mixité Capitale urban transformation project saw the rehabilitation of the former offices of the Paris Prefecture. Designed and developed by David Chipperfield Architects and CALQ Architecture, the project offers a unique mix of uses open to all.
- Coordinating with future tenants and contributors to the project (Emerige, David Chipperfield Architects, CALQ Architecture, RDAI, So Hotel, the market, the hostel, etc… — 11 tenants in total).
- Scheduling individual end-of-construction visits with editors from key media to secure good coverage.
- Organising a delivery press conference featuring the project’s main contributors, guided group visits of the site and interviews with contributors.
Morland Mixité Capitale is a 40,000m2 urban transformation project combining 11 different uses, located on the edge of the 4th district of Paris.
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