Flos

A company part of the extreme Group

Logo Extreme

FR/EN

14SEPTEMBRE Gets a New Look, With a Reworked Visual Identity and Revamped Website 14SEPTEMBRE Commits to Being a Mission Purpose Company

Consolidating Flos’s position as a leading and beloved lighting design brand to drive consumer preference

Development of storytelling, amplification mechanics and targeted communication

  • 14 Septembre not only crafts inspiring storytelling that looks beyond the products but also delivers strategic meetings and targeted communications to strengthen the brand’s relationship with the media. While newsletters and communications provide amplified visibility for the collections, reaching a wider audience, a particular focus on Bespoke projects demonstrates Flos’s expertise and capacity for innovation.
  • Developing storytelling content designed to establish Flos as a source of inspiration and generate conversations not limited to products.
  • Creating events and facilitating meetings to sustain media relationships and introduce new product launches.
  • Amplifying visibility for new collections, leveraging editorial opportunities (themed newsletters, seasonal communications, etc.) to reach a broad and diversified target.
  • Promoting contract projects and Flos Bespoke commissions through concrete examples.


Our other projects

Apsys

Ensuring the popularity of an innovative and unprecedented new urban development

Sustaining the media’s interest in the long run

Mandarin Oriental Hotel Group

Securing sustained visibility for an iconic luxury hospitality group

14SEPTEMBRE is in charge of Mandarin Oriental Hotel Group’s media and influence strategy in France with one clear objective: strengthening the Group’s status as the undisputed leader on the luxury hospitality market and elevate its presence in the market.

Maison & Objet

M&O: from trade show to influential media brand

MAISON&OBJET is a Paris-based trade show dedicated to lifestyle, furniture and interior design. Held twice a year in Paris, the event brings together more than 3,000 exhibitors and 80-100K industry professionals.