Gaya

A company part of the extreme Group

Logo Extreme

FR/EN

14SEPTEMBRE Gets a New Look, With a Reworked Visual Identity and Revamped Website 14SEPTEMBRE Commits to Being a Mission Purpose Company

Making GAYA the number one longtail electric bicycle brand and a staple in its sector.

14 Septembre has been helping GAYA boost its French media coverage, both with lifestyle and corporate outlets, to promote a new vision of urban mobility: convenient, desirable and widely accessible.

  • Exploring opportunities for collaborations with key figures to continue building awareness of the brand as a trendy and inspirational concept.
  • Setting up lunch/dinner press events for new launches
  • Offering test rides for specialised editors, bolstering GAYA’s legitimacy, highlighting the unique strengths of its models, and positioning the brand as an industry leader.
  • Developing targeted press releases to demonstrate GAYA’s financial vitality (new investors, business growth, commitments and perspectives for the future) through key financial data.
  • Co-writing a media pitch including data on bicycle security (number of GAYA bikes stolen and found) to establish GAYA as the leader of theft-proof active mobility.
  • Introducing GAYA in strategic events, conferences and competitions to build brand notoriety and awareness through its founders
  • Defining a calendar for themed newsletters to sustain media awareness all year round and secure coverage in seasonal features and lifestyle sections.

Our other projects

Apsys

Ensuring the popularity of an innovative and unprecedented new urban development

Sustaining the media’s interest in the long run

Mandarin Oriental Hotel Group

Securing sustained visibility for an iconic luxury hospitality group

14SEPTEMBRE is in charge of Mandarin Oriental Hotel Group’s media and influence strategy in France with one clear objective: strengthening the Group’s status as the undisputed leader on the luxury hospitality market and elevate its presence in the market.

Maison & Objet

M&O: from trade show to influential media brand

MAISON&OBJET is a Paris-based trade show dedicated to lifestyle, furniture and interior design. Held twice a year in Paris, the event brings together more than 3,000 exhibitors and 80-100K industry professionals.