Swedish Design Moves is a programme that aims to increase the international awareness of Swedish design (including architecture, fashion and furniture/accessories) and is commissioned by the Swedish Government. 
The overall goal is to increase the number of visitors to Sweden interested in design as well as increasing exports of Swedish design. 
The programme is led by Visit Sweden in collaboration with Architects Sweden, Swedish Fashion Council/AFSB, the Swedish Federation of Wood and Furniture (TMF) and Svensk Form – The Swedish Society of Crafts and Design.